John Lepp, Founder of Agents of Good, returns to the program to talk about his exciting new book "Creative Deviations" and the 12 deviations which hold the keys to unleashing the non-profit sector's full potential. 
Topics Discussed Include: 
- The inspiration behind "Creative Deviations" and what John hopes the industry takes away from the book
- Why non-profit "branding" is a myth
- Why outer envelopes are so critical for success in fundraising and how to fully optimize their impact 
- Tips for expressing gratitude to donors
- Is storytelling "dead"? 
- Why the best direct mail design may be the one your boss hates 
- And, so, so, much more
My discussion with John is guaranteed to change the way you think about direct mail fundraising and you'll definitely want to listen with a legal pad next to you in order to capture all of the great test ideas. 
It's a chat that is definitely worth an hour of your time and one you'll probably want to listen to again to make sure you don't miss anything. 
John's passion for fundraising is contagious and his drive to help other fundraisers learn is inspiring. We appreciate him taking the time to stop by the show to talk about "Creative Deviations" 
If you're inspired by our conversation, please help inspire others by subscribing to the Dynamic Non-Profits Podcast, sharing our content, and by rating and reviewing the show. DNP content has been downloaded by nearly 5,000 fundraisers and we couldn't have gotten there without the support and enthusiasm of our loyal listeners. Enjoy the show and thanks as always for listening. 
Show Notes: 
Help support publishers which support the non-profit sector by buying directly from John's publisher:
https://agentsofgood.org/creative
Creative Deviations is also available through Amazon:
https://www.amazon.com/Creative-Deviations-storytelling-fundraising-creativity/dp/1927375819
Get in touch with John at:
https://twitter.com/johnlepp?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://www.linkedin.com/in/johnlepp/?originalSubdomain=ca
https://agentsofgood.org/
Listen to John's first appearance on Dynamic Non-Profits:
https://podcasts.apple.com/us/podcast/dnp-deep-dive-the-science-of-direct-mail-w-john-lepp/id1458121528?i=1000505805557