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IRP #42: REWIND - Entrepreneurial Thinking : Rules for Success in Racing with Expert Mel Abraham

IRP #42: REWIND - Entrepreneurial Thinking : Rules for Success in Racing with Expert Mel Abraham

FromThe Inside Racing Podcast


IRP #42: REWIND - Entrepreneurial Thinking : Rules for Success in Racing with Expert Mel Abraham

FromThe Inside Racing Podcast

ratings:
Length:
58 minutes
Released:
Jul 4, 2017
Format:
Podcast episode

Description

Happy 4th of July! We're revisiting one of our most popular non-racing episodes with Entrepreneurship Expert Mel Abraham. While we cruise through the 2017 season, take a moment to take stock in your business mindset.  (FIRST AIRED: 1/24/17) So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create sustainable long-term value instead of short-term  profits? On this episode of The Inside Racing Podcast, we chat with entrepreneurship expert Mel Abraham. Mel dives into the passion required and approach you'll need to have success. Business expert and motorsports professional John Robbins works with Mel to uncover the in's and out's of business ownership. What are the myths and misconceptions, what are the risks and what are the common mistakes other business owners have made. Mel shows us there's a way to think about owning your business that will help you sustain the good times much longer. Most importantly, he provides us with the most important question you can ask yourself as an entrepreneur and the future of entrepreneurship. (Hint: It has a lot to do with a recurring theme we've been discussing on the podcast.) Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Do you want to learn more about Entrepreneurial Thinking? Check out www.melabraham.com. For a deep dive into how to build a business model, you'll love Business Breakthrough Academy (http://www.businessbreakthroughacademy.com/) or for some great online training related to Mel's Book The Entrepreneur's Solution visit: http://www.theentrepreneurssolution.com Mel also recommended some great books: Start with Why by Simon Sinek and Blue Ocean Strategy by Mauborgne and Kim.
Released:
Jul 4, 2017
Format:
Podcast episode

Titles in the series (53)

John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.