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IRP #16: 2017 Motorsports Preview Part One: Trends to Watch

IRP #16: 2017 Motorsports Preview Part One: Trends to Watch

FromThe Inside Racing Podcast


IRP #16: 2017 Motorsports Preview Part One: Trends to Watch

FromThe Inside Racing Podcast

ratings:
Length:
52 minutes
Released:
Jan 3, 2017
Format:
Podcast episode

Description

What trends will continue to impact short track racing in 2017? What are the next big things to consider as the 2017 season approaches? How can you maintain your traditions, embrace change and thrive? Business expert and racing promoter John Robbins teams up with the National Karting Alliance's Joe Janowski to debate the biggest trends facing short track racing in the coming year. John and Joe each bring their 5 biggest trends to the table for discussion. This unscripted conversation uncovers some very interesting observations. In this episode of The Inside Racing Podcast, the show celebrates the new year with a totally different format. John and Joe  cover topics that include: social media, marketing, sponsorship, fan experience, ticketing, technology and more. This episode is a great way to kick off a new year and a new season for short track racing. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Interested in chatting with Joe? Head over to www.nkaonline.com or email him joejanowski@nkaonline.com
Released:
Jan 3, 2017
Format:
Podcast episode

Titles in the series (53)

John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.