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IRP #44: Major Event Promotion: Anderson Speedway's Rick Dawson on the Little 500

IRP #44: Major Event Promotion: Anderson Speedway's Rick Dawson on the Little 500

FromThe Inside Racing Podcast


IRP #44: Major Event Promotion: Anderson Speedway's Rick Dawson on the Little 500

FromThe Inside Racing Podcast

ratings:
Length:
48 minutes
Released:
Jul 18, 2017
Format:
Podcast episode

Description

What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a major event? How do historic and unique events change the perception of a facility? On this episode of The Inside Racing Podcast, we sit down with Anderson Speedway owner Rick Dawson to talk about the historic Pay Less Supermarkets Little 500. The Little 500 is the premier asphalt sprint car race in the country. It has been around since 1949 and has consistently been voted one of the hottest tickets in racing. When you own a track that has such a rich history and the tradition of a race like the Little 500, how does it impact your operation? What are the differences in producing a major event? How does the recognition from one race help you throughout the season? Business expert and motorsports professional John Robbins asks Rick to pull back the curtain on one of short track racing's classic races. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.   Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.   Visit www.andersonspeedway.com to learn more about the track and the Little 500. You can follow the track on Twitter (@AndersonSpeedwy) and Facebook (@AndersonSpeedwy). If you get MAVTV, you can watch this year's Little 500 race. Check your local listings.
Released:
Jul 18, 2017
Format:
Podcast episode

Titles in the series (53)

John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.