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    IRP #05: Pro Ticketing Guru Eric Flatt Uncovers Best Practices for Short Tracks

    IRP #05: Pro Ticketing Guru Eric Flatt Uncovers Best Practices for Short Tracks

    FromThe Inside Racing Podcast

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    IRP #05: Pro Ticketing Guru Eric Flatt Uncovers Best Practices for Short Tracks

    FromThe Inside Racing Podcast

    ratings:
    Length:
    68 minutes
    Released:
    Oct 18, 2016
    Format:
    Podcast episode

    Description

    Do you sell every event the same way? Do you offer season ticket packages? Do you offer group ticketing options? Business expert and motorsports professional John Robbins gets the details on how you can sell more tickets at your track today. Pro ticketing guru Eric Flatt spent more than a decade working in the NBA, NFL and at Indianapolis Motor Speedway. Eric explains why fan experience and telling good stories helps to sell tickets. He explains group ticketing, how it works and what you can do at your race track. In this episode of the Inside Racing Podcast, John asks Eric to reveal the ABC's of ticketing, where to find group ticket buyers, how to create powerful promotions and build additional value for your sponsors. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email podcast@NSTAracing.com.
    Released:
    Oct 18, 2016
    Format:
    Podcast episode

    Titles in the series (53)

    John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.