Do racing promoters have common traits? What are the challenges in promoting a touring series? How has short track racing changed over the years? On this episode of The Inside Racing Podcast, we continue our conversation with Must See Racing's Jim Hanks. Jim shares how he moved from broadcasting racing to co-promoting racing to establishing his own sprint car series. The evolution uncovers some common challenges racing promoters face. You'll get to hear firsthand the critical decisions Jim has made while building his business. Business expert and motorsports professional John Robbins digs deep to understand what it takes to survive and thrive as a racing promoter. This episode will definitely make you think. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.   Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.   Want to learn more about Must See Racing or get in touch with Jim? Visit www.mustseeracing.com. Don't forget to look for the Must See Racing Sprint Series on MAVTV this season.