Are you getting the most from your media partnerships? Do you understand the value of the content available to you at the race track? How are race fans consuming motorsports media? In this episode of The Inside Racing Podcast, we spend time with broadcasting legend and owner of the National Speed Sport News, Ralph Sheheen. Ralph takes the time to survey the current media landscape in sports and racing. He shares the trends he's seeing when it comes to content and content platforms. Most importantly, he provides suggestions for making the most of your relationships with the media. Business expert and motorsports professional John Robbins digs deep to hear Ralph's perspectives on the industry and uncover the success stories of promoters who have used television to grow their brands. We live in a world that is hungry for content 24/7. Ralph's strategies for putting content into the hands of your fans and customers is compelling. This episode is overflowing with great stuff. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to check out Speed Sport? Head over to www.speedsport.com. Sign-up for The Daily presented by General Tire. Subscribe to the monthly magazine and more. You can tune into MavTV for Suzuki presents Speed Sport. Every Thursday night at 8:00 pm and 10:00 pm EST. Keep the conversation going with Ralph on Twitter @RalphSheheen