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    IRP #40: Lessons Learned in Motorsports Broadcasting with Must See Racing

    IRP #40: Lessons Learned in Motorsports Broadcasting with Must See Racing

    FromThe Inside Racing Podcast

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    IRP #40: Lessons Learned in Motorsports Broadcasting with Must See Racing

    FromThe Inside Racing Podcast

    ratings:
    Length:
    42 minutes
    Released:
    Jun 20, 2017
    Format:
    Podcast episode

    Description

    How does a person end up in the racing business? What decisions cause them to take a different path? How does a vision and clear guiding principles influence strategy and growth? We're kicking off a two-part interview with Must See Racing's Jim Hanks. Business expert and motorsports professional John Robbins gets to the heart of Jim's story. It's a fascinating look at the ways in which a motorsports broadcasting company has evolved over time. It's also a case study in the importance of television and internet broadcasting. In this episode of The Inside Racing Podcast, you'll hear some familiar themes and uncover some powerful insights. Jim has a great story to share. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to learn more about Must See Racing or get in touch with Jim? Visit www.mustseeracing.com
    Released:
    Jun 20, 2017
    Format:
    Podcast episode

    Titles in the series (53)

    John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.