On this week’s episode of The Destination Marketing Podcast, Adam sits down with JP, director of business development at Relic. They dive deep into where the destination marketing atmosphere is at and why paid media might not be the most sustainable approach to driving visitation. They also talk about how owned media needs to be a core pillar in every marketing plan to help combat the declining effectiveness of paid media.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.