On this episode, Adam is joined by President and CEO of Visit Laguna Beach Rachel O’Neill Cusey to discuss their new campaign, “From Radical Origins.” Designed to tell the stories that have shaped Laguna Beach, this brand-new campaign defies conventional advertising norms, offering a fresh approach to portraying a destination's narrative.

“If I learned anything, it was from the people that told their stories. They all made a change by doing something radical and doing something that was outside of the box. That’s what we have to do to make things happen.” -Rachel O’Neill Cusey

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

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