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After recently listening to an episode of Diary of a CEO with Daniel Priestly, Ash and Kane wanted to break down his advice around waiting lists and how you can incorporate this advice as a podcaster.  
KEY TAKEAWAYS

Waiting lists or a waitlist is the concept of ‘testing’ a business via a waitlist from followers on social media. You can then go to investors and seek investment.
A good example of this is Tesla, when they announce a new car they make a $100 non-refundable deposit for you to be able to buy the car when it becomes available.
Before launching a podcast, polls are a great way to get engagement without revealing too much. You could use this format to utilise a waitlist which you could leverage to get a sponsor.
A waitlist before you launch your podcast de-risks you for sponsorship.
You can utilise a waitlist to also leverage a podcast launch giveaway from a sponsor or partner.

BEST MOMENTS
“Businesses should be low risk, you should fail quick and fail cheap”
“A podcast is a great base to advertise to”
“Do polls, get people to vote”
“Now it’s de-risking it for them”
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EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
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Email: podcast@progressiveproperty.co.uk