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19: Ski Resorts and Destinations – Key Partnerships with Lane Tucker

19: Ski Resorts and Destinations – Key Partnerships with Lane Tucker

FromDestination Marketing Podcast


19: Ski Resorts and Destinations – Key Partnerships with Lane Tucker

FromDestination Marketing Podcast

ratings:
Length:
36 minutes
Released:
Sep 10, 2019
Format:
Podcast episode

Description

Lane Tucker, Operations Manager for Eagle Point resort, joins the Destination Marketing Podcast to talk key partnerships between ski resorts and destinations. Topics include working with other businesses in a destination, challenges DMOs need to be aware of to support a ski resort, and successful tactics to divert traffic from Southern California resorts.

"It's hard for a DMO, being the county, to be fair with everybody. You also need to lean on your largest assets. So spreading that stuff out proportionately is something that I think sometimes goes unnoticed because everyone is trying to be fair to everybody but that's not always the correct way to do the promoting."- Lane Tucker on a good partnership between ski resorts and DMOs. 

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. 

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network. 
Released:
Sep 10, 2019
Format:
Podcast episode

Titles in the series (100)

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.