Adam takes a trip to the Utah Tourism conference and speaks with Nathan Rafferty, CEO of Ski Utah, on today's mini-episode. Hear about projections for ski resort success this year and the value of consistent branding.

"For me, The Greatest Snow On Earth ™ is like Kleenex and facial tissue, you know? It's synonymous, and as long as I'm at Ski Utah, we will never move away from [this campaign]."
- Nathan Rafferty

Ski Utah

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. 

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