In this episode of the Destination Marketing Podcast, Rob Wells is back to talk about how The Inner Coastal Podcast has changed the game for his destination, Beaufort, South Carolina. They discuss how he’s utilized the podcast content for various functions and how it’s played a pivotal role in his relationship with his stakeholders.

“We want the visitor experience to be greater than or equal to the visitor expectation. When we’re talking on the podcast, we rarely bring on guests who cannot deliver on the experience when a visitor gets in town.” -Robb Wells

Other Episodes with Robb:
Utilizing Your Podcast in Your PR Efforts
Telling Your Destination's Story
Robb Wells Explains What a Podcast Has Done for His Destination
Standing Out From The Competition

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.