Diane Charno's background in advertising gives her a unique perspective as vice president of brand and communications at Visit Myrtle Beach. Merging her experiences working with a diverse collection of organizations in the agency world, she now applies it to her destination. Owned media and branded entertainment is proving to be a vital part of their marketing plan, making Myrtle Beach more than a destination but also a lifestyle. Diane recommends investing in the future by building audiences through a “content first, destination second” approach.

"Each show has its own kind of purpose, audience and story that they're trying to tell and it's not always about the beach. We felt we needed to do that to really build that audience; we wanted to make it more entertaining and give people a reason to tune in, more than just when they're planning a trip to the beach, but to really make it a part of their lives 24/7."
- Diane Charno

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. 

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