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58: Rockin the Suburbs with Ed Harris

58: Rockin the Suburbs with Ed Harris

FromDestination Marketing Podcast


58: Rockin the Suburbs with Ed Harris

FromDestination Marketing Podcast

ratings:
Length:
38 minutes
Released:
Apr 14, 2020
Format:
Podcast episode

Description

Ed Harris of Valley Forge in Montgomery County Pennsylvania, joins the Destination Marketing Podcast to talk about some of the creative approaches he and his team have taken with their marketing strategy, especially during the coronavirus pandemic. Topics include some of their nonconventional marketing approaches such as their comic book and mascot, as well as how they are able to still provide valuable resources to members while the park is closed. 

“As a marketer during the coronavirus period, it's definitely challenging. Everything shifts from trying to attract visitors to leveraging our voice for the community. We are still marketing, it's just different messaging right now." 
-Ed Harris on marketing during the coronavirus pandemic

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. 

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network. 
Released:
Apr 14, 2020
Format:
Podcast episode

Titles in the series (100)

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.