On this episode of Marketing News Canada, Darian Kovacs interviews Stephen Shedletzky, Head of Brand Experience and Lead Igniter at Simon Sinek Inc.
Stephen shares with us Simon Sinek's origin story, how he defines leadership and it's trickle down effect as well as why it's an odd time in humanity.
Simon Sinek is a British-American author and public speaker. In 2009, he gave a TED Talk called "Start With Why" - now the third most watched YouTube video on the TEDx Talks channel. 2009 was also the year Sinek released his first book, also titled "Start With Why." 
His other books include:

Leaders Eat Last (2014)
Together Is better (2016)
Find your Why (2017)
The Infinite Game (2019)

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