Meet the business behind the name. In 2009, Simon Sinek gave a TED Talk that has since become one of the most-watched videos of all time on TED.com, with 37 million plus views. His talk spurred NY Times best-selling books, speaking engagements, consulting gigs with globally-recognized brands, a podcast, a publishing arm, and viral quotes shared across social media. And it all started with the question–why? 

Listen to Nathan and Simon discuss:

What he learned from growing up internationally 

Why he fell out of love with his first business

Finding his why concept and sharing it with others

How his time with military leaders inspired Leaders Eat Last


Why there’s no such thing as “winning business”

Why optimism

Building a business around a personal brand

What’s the most important thing for an entrepreneur 

And much more advice on purpose…


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