To kick off 2020 I am talking to Simon Sinek, who is best known for popularizing the concept of “why” in his 2009 TED talk. To date, it is the third most-watched talk at TED.com with over 40 million views. Simon is the author of several best-selling books, including “Start With Why,” “Leaders Eat Last,” and “The Infinite Game,” which was released in October of 2019.   Join us as we discuss how to shift your mindset from finite to infinite, the role of worthy rivals, and how becoming the leader you wish you had can change the future of a company. Complete show notes and podcast transcript with links mentioned in the episode available at https://whitneyjohnson.com/simon-sinek