You know him, you love him, you’ve heard him here before… today’s podcast guest is A DEAR friend and a legend by any measure. It’s the one and only, Mr. Tim Ferriss!  Author of five #1 New York Times best sellers, including his most recent Tribe of Mentors, star of his own TV show The Tim Ferriss Experiment, and host of one of the most popular podcasts in the world, The Tim Ferriss Show which has over 300 million downloads to date. In today's episode, we focus on Tim’s shift from writing as a central pillar of creation to a world where his podcast is central to most of the other media he creates (books, videos, blog posts etc). To say that this episode is “rich” with insight would be a dramatic understatement. In this episode we tear into… - WHO are his epic guests, how does he choose and land them? - WHY is he focused on his podcast? There’s some really good reasons... - HOW he does it…exactly what’s his workflow and key equipment - WHEN / where and all the rest of it ;)  Tim also has mastered the ability to set a goal and break it down into small actions that make insanely huge goals seem reasonable. So we get tactical on goals he sets for himself around the show…and his life.  We see a rarely before POV heard from Tim (I think he went deep here because we’ve been homies for about a decade) about his overarching life perspective about doing the things that bring you joy, and doing it in a way that's easy.  So whether you're a classic “Tim” fan, interested in starting or growing your own podcast, OR just simply looking to do more of the things you love, this show is a must.  You’ll also learn: Tim doesn’t start many projects with a simple “how much money will I make from this?” A better question that he asks himself to vet the quality of his next endeavor is “what relationships can I develop and what skills will I learn in accomplishing this project?” If you wait until you’re ready, you’re never going to start. Tim didn’t have a name for his podcast, didn’t know how he was going to monetize it, and admittedly knew nothing about the technical involvements of starting a podcast. He just had to jump in. The most important piece of the puzzle is being different. You will not find success in a crowded marketplace (like podcasting) by being 10% better. We couldn’t have Tim on the show without talking about time efficiency. Tim breaks down into deep detail the how and why he batch records his episodes and how he structures his week around recording. Regardless of what kind of content you’re creating, Tim shares so many useful tactics that you can poach. Enjoy! Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.