This week on the show we’ve got serial entrepreneur, marketer extraordinaire and SEO genius Rand Fishkin. Among other things, the guy is an online content legend, having built the legendary MOZ, one of the first online resources / communities helping creators optimize for SEO (yes search engine optimization...aka if you make content, it's helping your people find you on the internet) and now he’s got a new company you’ve gotta know about, and a new BOOK, called Lost & Founder - aimed at helping all of us creators and entrepreneurs find our way.  SUCH A USEFUL BOOK.  But even more than the “what” Rand does…it’s the HOW he does it that I find completely extraordinary.  Everything, it seems, has been non-traditional.  From college dropout to serial entrepreneur.  Join us on this conversational journey as we dispel startup culture tropes, ‘best practices' and fight back against “traditional” wisdom. A few topics from this episode: * There are three key components to building successful and enjoyable content: build on a medium that you are passionate about, create something of unique value, and put the content where your audience actually hangs out.  Sounds easy, but Rand is unapologetic and VERY helpful in guiding us you understand just how to get this right... * It’s been a recurring theme on this show that taking care of yourself with good habits- sleep, exercise, and not overworking yourself actually lead to your best work. The idea that overworking yourself will lead to success and happiness is misguided at best.  Rand has solutions for you. * The most important things to be tracking from potential clients and followers are not Twitter or Instagram followers. It’s not likes or shares. It’s something else that is a leading indicator to be in control of your business growth on your own terms… the answer?  Listen and find out ;) Enjoy! Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.