In this episode, Ryan Duey shares his journey of self-discovery and entrepreneurship in the health and wellness industry. Born and raised in Northern California, Ryan's life took a dramatic turn after a near-death experience in a motorcycle accident. This event propelled him into a path of self-inquiry, leading him to explore float therapy and ultimately co-found Capitol Floats, Sacramento's Premier Float Center. Joined by his business confidant, Mike Garrett, Ryan's entrepreneurial journey continued with the creation of Plunge, a brand specializing in cold plunge products. Together, they revolutionized the market, offering high-quality and affordable plunge products that have gained widespread popularity. Tune in as Ryan discusses the transformative power of cold and heat modalities, the importance of finding niches in the market, and the value of taking action and pursuing entrepreneurial opportunities. He shares insights on his personal journey, the genesis of Plunge, and the challenges and successes encountered along the way. Some highlights we explore: The impact of a near-death experience on Ryan's life and entrepreneurial mindset The story behind the creation of Capitol Floats and its evolution into Plunge The vision and values driving Plunge's success in the market The transformative benefits of cold and heat modalities for physical and mental well-being The role of entrepreneurship in the health and wellness industry Enjoy!