Our topic for today is: how to engage your customers on social media

Our guest Rashel Hariri is the Digital Social Engagement Manager for McDonald’s Canada where she is developing the strategic presence of the brand on social media. She is dedicated to elevating McDonald’s Canada’s online social footprint, and believes that deep social listening, testing, and measurement can contribute to driving successful business results. When she’s not busy pushing boundaries in the social media space, she is checking countries off of her ‘Travel Bucket List’ and exploring various cuisines.

Stay tuned to the end of the interview where we find out what Rashel likes to spread on her toast.

Episode #13 I’ll have a Quarter Pounder with cheese please!

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