On this episode of Marketing Jam, Shaheed Devji talks to Oli Gardner, who is a Co-Founder of Unbounce, a renowned public speaker, and an avid wildlife photographer.

This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show.

Unbounce is a software company that has been at the forefront of making good landing pages a central part of digital marketing campaigns. After co-founding Unbounce, Oli has not only been focused on making the product the best in class, but he has also been touring the world speaking about digital marketing.

On the show, Shaheed and Oli discuss why content marketing is broken, and why the concept of Oli's "Marketing Optimization Map" could be a solution; why focusing on a customer's "a-ha" moment is key in marketing, what makes a good public speaker, and why having a creative outlet - like wildlife photography - is necessary outlet for marketers.

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