Joe Davy has been the co-founder and CEO of Banzai since 2016. Banzai is the leading event marketing automation platform, with over 200 customers including Microsoft, Dell, Vmware, SAP, and RingCentral.

Forbes magazine named Joe to its 30 Under 30 list in 2019. Joe is also a board director at Legalpad and the North Carolina Museum of Art Foundation.

Prior to founding Banzai, Joe was General Manager at Avalara, where he oversaw small business and enterprise business units and was a member of the Avalara leadership team. During his tenure, Avalara grew to over 1,500 employees in 16 global offices with over $150M in revenues. 

In this episode, Joe shares his experience on how we could use customer engagement marketing strategies to become a pipeline hero. Insights he shares include:

Why use customer engagement marketingJoe's definition of engagement marketingHow can virtual events be part of the processWhy these events should not be once a year type eventsHow can we break down engagement to ensure the success of our marketingWhat customer engagement marketing has meant for Joe in light of the pandemicHow to implement a customer engagement marketing strategyCustomer engagement marketing strategies that can be added to your existing marketing strategyCustomer engagement marketing examplesHow to marry online and offline events and capture data to ensure success before making large investmentsand much much more ...