Aaron Beashel is the founder and CEO of Attributor.io.

Aaron's career to date has spanned multiple roles. Starting out, he co-founded a SaaS startup and has gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world.

Throughout his career, spanning both the US and Australia, Aaron's built amazing teams who together have increased lead generation by 30x, grown signups by 10x, and added millions in recurring revenue.

He believes that the key to growing a SaaS business is to create a repeatable and scalable growth engine. This growth engine should be built on a deep understanding of the customer, and be always working to attract potential customers and convert them into leads, signups, customers, and ultimately advocates.

In this episode, Aaron shares how we can take the complexity out of using digital marketing attribution: to drive business growth. Insights he shares include: