John Horn is the CEO of StubGroup. John has been working in marketing for over a decade.

He was the first employee at StubGroup in 2012 and has helped grow the business to become a Premier Google Partner ranked in the top 1% of all Google Partners worldwide and a trusted partner used by companies around the globe to manage their advertising across Google, Facebook, Amazon and more. 

In this episode, John shares how we can overcome the advertising challenges businesses face today to drive growth fast. Insights he shares include:

How to determine if PPC is right for a companyWhy the success of campaigns depends on understanding the business's stage of growth and parts of its funnel that need to be developed now and into the futureHow to leverage PPC to build relationships and enhance customer experiencesAdvertising challenges businesses experience todayAdvertising challenges involving automation and efficiencyThe mind-shift required to acquire the engagement and results, businesses wantResults that advertising can generate beyond salesThe advertising challenge of attributionThe role of creativity in advertisingJohn's take on AI and the evolution of advertising technologiesand much much more ...