In this episode we talk to Joe Chernov, Chief Marketing Officer at Pendo.io. If you like this episode, you'll probably also love: Sales, Marketing, and the Unsung Heroes of Today’s Growing Companies with Joe Chernov The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.