In this episode we talk to David Priemer, Founder & Chief Sales Scientist at Cerebral Selling and Author of Sell the Way You Buy. If you like this episode, you'll probably also love: Does Transparency Sell Better Than Perfection? with Todd Caponi The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.