On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours. On the show you'll learn: How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting)Why we're seeing such a growth in podcast consumption right nowThe secrets to Benjamin's podcast growth & how you can grow a podcast both organically and through paid acquisitionWhy you need to learn how channels work and what timeline goes into them to decide where you should focus your effortsWhy you need to understand the balance of marketing foundation vs growth strategyPlus, as usual, Benjamin provides his top tip/key takeaway for the audience. If you'd like to connect with Benjamin, you can find him on Twitter here and on LinkedIn here. For information regarding your data privacy, visit acast.com/privacy