Megan Prettyman is the Marketing Manager at Gear Patrol and joins us on the show to talk about the importance of understanding your audience for storytelling and more.   This is part 2 of our 4-part Storytelling Series.   In this episode, Cole and Megan talk about: audience segmentation how to use data to tell stories what product journalism is and why it is important meet your audience where they're at   You can catch up with Megan on LinkedIn here: https://www.linkedin.com/in/meganprettyman/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!