Anik Champoux is the Programs and Marketing Director for Protect Our Winters (POW) Canada. An avid skier, Anik had the privilege of being a ‘ski bum’ early in her career, which led her to take a marketing job at Whistler Blackcomb, staying on through the eventual sale of Whistler to Vail Resorts. After a bit of time with Vail Resorts, she craved more meaning and purpose in her work, which led her to POW Canada.    At POW Canada, Anik focuses on building programming and marketing strategy through the next growth phase of the organization in Canada, enabling them to have maximum impact.    In this conversation, Cole and Anik discuss:   Protect Our Winters and fighting climate change Lessons learned at Whistler Blackcomb and applying them to POW What success will look like in a future focused on sustainability  Progress over perfection The role passion plays in marketing Building campaigns that get remembered   You can catch up with POW Canada here. And connect with Anik here.   If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.   This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.