Most people believe they understand how to nurture prospects into becoming customers. Well, the key word there is "nurture." Most people are talking to everyone with the same message and this is the problem. Today we go deep with Scott Oldford on a framework for marketing that will help you keep each person moving at their individual and personalized pace with your business. Scott is the founder of Infinitus, who creates marketing systems so that businesses can have a predictable flow of quality leads. We look at the evolution of marketing funnels. Get the show notes for 221 | Leveraging Your Unfair Advantage with Scott Oldford Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏@scottoldford #Nurture #MarketingSystem #QualityLeads #Episode221 #Podcasts Give Leaders in the Trenches a review on iTunes!