Building culture at a direct-to-consumer (DTC) brand is a multifaceted and essential endeavor. The process of building culture begins with defining a clear set of values and principles that align with the brand's mission and resonate with the team. These values serve as the foundation for building culture and should be reinforced in every aspect of the brand's operations. Today's guest is Kelley Thornton, CEO and founder of Tiege Hanley. Tiege Hanley is a renowned skincare company dedicated to providing high-quality, uncomplicated skincare solutions for men. Founded with a commitment to helping men achieve healthy, radiant skin, Tiege Hanley has become a trusted name in the world of skincare. In this episode, Kelly delves deep into the world of Building Culture at a DTC Brand. Join us as we explore the intricacies of building culture that drives engagement, innovation, and customer loyalty. We'll discuss the strategies, stories, and successes of industry leaders who have mastered the art of building culture at their DTC brands. Whether you're a seasoned entrepreneur or just starting your DTC journey, our podcast is your guide to building culture that sets your brand apart and propels it to new heights. Tune in for insights, inspiration, and actionable tips on Building Culture at a DTC Brand.   Get the show notes for Building Culture at a DTC Brand with Kelley Thornton at Tiege Hanley Click to Tweet: Listening to a fantastic episode on Growth Think Tank with #KelleyThornton featuring your host @GeneHammett https://bit.ly/gtt1025KelleyThornton   #BuildingCulture #GeneHammettPodcast #GHepisode1025 #Inc5000 #skincarecompany #skincaresolutions #skincareformen     Give Growth Think Tank a review on iTunes!