In this episode of Kitchen Side, Omniscient Digital founders, Allie Decker, Alex Birkett, and David Ly Khim have a behind-the-scenes conversation about marketing strategies and ideas. They discuss the importance of focusing on the basics of marketing and the tendency to chase after new and novel ideas. They draw analogies to fitness and discuss the idea of every company being a media company. They also discuss the misconception that companies need to create viral and entertaining content to succeed in marketing, emphasizing the importance of mastering the basics and creating quality content that is relevant and helpful to the target audience.They also touch on the subjective nature of content quality and the importance of subject matter expertise and tone of voice in content creation. The conversation concludes with a discussion about different types of marketers and their characteristics.TopicsThe concept of content qualityThe tendency to chase after new ideas in marketingThe importance of focusing on the basics of marketingThe responsibility of companies to advocate for starting with the basicsDefining quality content and having a sense of tasteEstablishing a vision and exclusionary Creating a checklist for qualityThe importance of subject matter expertise in contentThe role of tone and voice in content qualityDefining objective criteria for quality contentThe importance of defining tone in outsourced contentGuidelines for tone of voice in content creationDifferentiating between being kind and being niceDemand Generation and Growth MarketersShow LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/