When you think of content marketing, you probably think of blog articles and social media posts. But great content marketing goes beyond just words and includes the whole experience of copy, design, and frameworks. It’s all of the things that work in tandem with the writing. For Ross Hudgens, founder and CEO of Siege Media, the thing that has set his agency apart is its focus on good design. It’s what’s landed them bigger upmarket brands like Casper and Zillow. In this episode, Ross talked to us about how his agency puts an emphasis on UX design as well as how their approach to SEO has evolved over time to help their clients improve their rankings.Show TopicsEvolve your SEO from link building to designBuild passive link assetsSell brands on UX designMatch patterns in contentContent marketing is more than writingTest content on social media firstShow LinksCheck out Siege MediaFollow Ross Hudgens on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/