60 min listen
SEO as a Distribution Channel, and more with Mischa Vaughn (Webflow)
FromThe Long Game
ratings:
Length:
66 minutes
Released:
Jan 21, 2022
Format:
Podcast episode
Description
Real quick ask. Can you leave us a review on whatever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to our Content Strategy Frameworks course, valued at $997. Rates and reviews help us grow and attract new guests, so we would really appreciate it.The word “content” is no longer sufficient for what it encapsulates. When people think of content, they think of blogs and social media channels. But in the modern world, content also includes branding, video, growth, and strategy too. Mischa Vaughn is the Director of Content at Webflow, and he thinks that we need a better word for what content has become. His unique view on content doesn't stop there. In this episode, Mischa discusses the role of SEO in distribution, how PR and content overlap, and why video content is king.Show TopicsView SEO as a distribution channelHave clear goals for SEO contentDon’t get bogged down by termsPR and content should collaborateDouble down on videoCreate shareable headlinesWhy we need a better word for contentCheck out WebflowFollow Mischa Vaughn on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Released:
Jan 21, 2022
Format:
Podcast episode
Titles in the series (100)
#005: Kitchen Side: How To Be An Effective Content Marketing Strategist: What does a Content Marketing Strategist actually do day-to-day, as well as quarterly and annually? How do they fit into the broader content program and broader marketing organization? What makes an effective content strategist versus an ineffective one? We cover these questions and more. by The Long Game