112 min listen
030: Kitchen Side: Is Your Blog a Publication or a Library?
FromThe Long Game
ratings:
Length:
52 minutes
Released:
Sep 22, 2021
Format:
Podcast episode
Description
In 2018, Jimmy Daly, then VP of Growth at the content marketing agency Animalz, wrote a compelling post titled Your Blog Is Not a Publication. It outlined why a publication mindset was expensive and problematic, and why “library” style content hubs were superior. In this episode of Kitchen Side, our team explores how we conceptualize this argument in the modern day. Times have changed, and the clearcut argument that Jimmy made isn’t quite as clear. Show Topics:The definition of a library vs. a publicationPublications create demand, libraries meet demandNew SaaS companies can stand out with publicationsA hybrid approach to content is best Think of your content strategy like a portfolio Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Released:
Sep 22, 2021
Format:
Podcast episode
Titles in the series (100)
#007: Lessons in Risk, Game Theory, and Winning at Marketing with Bill King: Bill King is the Director of Marketing at Frase, an artificial intelligence platform that helps growth teams drive organic traffic and improve conversion rates with integrated SEO and on-site search tools. by The Long Game