In this week's episode of Digital Banter, we're thrilled to have Ross Simmonds as our special guest. We're diving deep into the world of content creation and distribution, exploring a critical issue that often gets overlooked: the disconnect between content creation and effective distribution.Many brands invest significant resources in crafting top-notch content, meticulously researching their audience, developing personas, and addressing pain points and objections. Yet, despite these efforts, content often falls short because distribution is an afterthought.In this episode, we're flipping the script. We're putting distribution at the forefront of your content strategy, highlighting the importance of repurposing content to maximize its reach and impact. Additionally, we'll delve into the innovative ways AI can streamline the distribution process, making it more efficient and effective than ever before.