Tom Ross is the founder and CEO of Design Cuts, the highest rated design marketplace in the world. Design Cuts offers the best quality digital assets, including fonts, graphics, brushes, and templates, at the most affordable prices online. Tom also mentors fellow creatives about how to improve their marketing via his three podcasts: The Honest Designers Show, The Honest Entrepreneur Show, and Biz Buds. In this episode… Build it, and they will come, right? Wrong! This statement has become obsolete due to the overarching role that SEO and algorithms play in internet traffic. Now, in order to build a community online, you must work smarter, not harder.  Tom Ross, founder and CEO of Design Cuts, learned this the hard way. After a year of non-stop hustle put him in the hospital, Tom had to find better ways to attract followers and scale his business. Now, he uses this experience to help other creatives improve their marketing and build a dedicated online community.  In this episode of the Pencil Kings podcast, host Mitch Bowler sits down with entrepreneur Tom Ross of Design Cuts to discuss the importance of balancing hard work and self-care when running a business. They talk about the challenges of scaling a company, how to build meaningful relationships with your community, and why you should embrace niching. Stay tuned.