The Garlic Marketing Show is heading overseas to Britain (virtually) for this newest episode learn about how the CEO of Designcuts.com used one EASY marketing metric to acquire 400,000+ customers. Tom Ross is the Founder & CEO of Design Cuts, a website for buying the resources and tools for everyday website design. Design Cuts has grown their community to 400,000 customers! When Tom started Design Cuts, he was optimizing for engagement. With his first business, Tom accomplished steady and lively traffic but soon came to realize it wasn’t the right traffic. He learned even if traffic is scalable it doesn’t mean it’s valuable. Tom shares building a successful company isn’t about gaining the most traffic, it’s about engaging with the right and best community for your brand. Throw out the vanity metrics and surround your brand with traffic that will actually convert with Tom on this week’s episode of the Garlic Marketing Show. What You’ll Learn: How he started his first business at 12 years old Why the vanity metrics really don’t matter How to grow 400,000 customers fast like Tom The David Bowie marketing strategy Why customer engagement is bulletproof See acast.com/privacy for privacy and opt-out information.