41 min listen
227 | Paid Advertising for E-Commerce Brands with Alexander Rossman | Rossman Media
FromProof to Product
227 | Paid Advertising for E-Commerce Brands with Alexander Rossman | Rossman Media
FromProof to Product
ratings:
Length:
37 minutes
Released:
Nov 23, 2021
Format:
Podcast episode
Description
Feeling confident with your organic digital marketing and ready to scale even further? Why not dip your toe into the world of paid advertising? Paid digital marketing might sound intimidating, but with a solid strategy and clear goals, it can truly help you increase exposure and leads for your e-commerce business. In this episode, I’m talking to Alex Rossman, founder of Rossman Media, an award-winning social media agency, about the ways small e-commerce brands can leverage paid advertising in their businesses. He’s sharing his tips for getting started with paid ads, which platforms are the most beneficial right now, and how much money you need to invest in your ads to see results. You'll learn: How to leverage TikTok for your e-commerce business Three steps to getting started with paid advertising The common mistakes small e-commerce brands make in their digital marketing When to DIY your paid advertising and when to outsource it For full show notes, resources and a transcription, please head to bit.ly/PTPEp227 For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs
Released:
Nov 23, 2021
Format:
Podcast episode
Titles in the series (100)
005 | Sara McNally, Constellation & Co. on juggling a manufacturing business and retail shop, utilizing interns and falling in love with letterpress: For full show notes and access to additional resources for this episode, visit: prooftoproduct.com/005 Sara McNally is the owner of Constellation & Co., a letterpress studio and retail shop based in Seattle. She attended Paper Camp in 2013... by Proof to Product