44 min listen
TCC Podcast #339: The Formula for Finding Ideas with Dave Harland
TCC Podcast #339: The Formula for Finding Ideas with Dave Harland
ratings:
Length:
75 minutes
Released:
Apr 18, 2023
Format:
Podcast episode
Description
Dave Harland is our guest on the 339th episode of The Copywriter Club Podcast. After starting a career as a soccer (or should we say football) reporter in Manchester, Dave shifted to the world of copywriting where he’s known for coming up with big ideas and a method to execute them. In this episode, you’ll find out exactly how he makes it happen.
You’ll also learn:
How Dave improved his copy skills with limited technology capabilities.
Why he branded himself using “word” rather than “copy.”
How he organized his portfolio when he first started his business.
A typical day in the life of Dave and how he balances client work with his own business goals.
Why writers need time to simmer in their thoughts and why they shouldn’t rush the critical thinking process.
How to get bigger brands to notice you.
The 3 question test Dave uses when coming up with a big idea.
How many projects are too many projects?
His method for attracting clients and building his brand using LinkedIn.
How to find your voice, break the rules, and connect with your audience.
Dave’s path to becoming the “copywriting comedian.”
Why you need to create a connection in anything you write.
How he uses AI as a firestarter and as a means to eliminate the most common ideas.
Why he believes ChatGTP won’t replace dedicated, skilled copywriters.
Tune into the episode by hitting play or reading the transcript below.
The people and stuff we mentioned on the show:
Join the AI Challenge
The Copywriter Think Tank
Kira’s website
Rob’s website
Dave's website
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM
Full Transcript:
You’ll also learn:
How Dave improved his copy skills with limited technology capabilities.
Why he branded himself using “word” rather than “copy.”
How he organized his portfolio when he first started his business.
A typical day in the life of Dave and how he balances client work with his own business goals.
Why writers need time to simmer in their thoughts and why they shouldn’t rush the critical thinking process.
How to get bigger brands to notice you.
The 3 question test Dave uses when coming up with a big idea.
How many projects are too many projects?
His method for attracting clients and building his brand using LinkedIn.
How to find your voice, break the rules, and connect with your audience.
Dave’s path to becoming the “copywriting comedian.”
Why you need to create a connection in anything you write.
How he uses AI as a firestarter and as a means to eliminate the most common ideas.
Why he believes ChatGTP won’t replace dedicated, skilled copywriters.
Tune into the episode by hitting play or reading the transcript below.
The people and stuff we mentioned on the show:
Join the AI Challenge
The Copywriter Think Tank
Kira’s website
Rob’s website
Dave's website
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM
Full Transcript:
Released:
Apr 18, 2023
Format:
Podcast episode
Titles in the series (100)
TCC Podcast #59: 100 headlines a day for 100 days with Justin Blackman: For the 59th episode of The Copywriter Club Podcast, in-house copywriter and creator of The Headline Project, Justin Blackman, is in the house to share how writing 100 headlines a day for 100 days changed his writing and his business. by The Copywriter Club Podcast