Absolutely dope podcast episode this week featuring Emir, co-founder of HockeyStack, a groundbreaking B2B marketing attribution tool. At just 20 years old, it is amazing what Emir & team have put together.  Their team is an unstoppable force, and I must confess, their accomplishments and creativity  in the b2b marketing world have left me with a little bit of envy. But what sets HockeyStack apart? They have a vision of building a media company that not only educates but entertains their target market. Who said marketing can't be fun? What's even more impressive is their unwavering focus on product marketing. Their product is exceptional. When you combine that with their innovative  marketing strategies, it's no wonder they are turning heads in the industry.But here's the best part: HockeyStack fearlessly tackles the "difficult to measure" channels, including their massive social presence on LinkedIn. They believe in going where others shy away, constantly pushing the boundaries of what's possible. Join us as we dive deep into the measurement of their own marketing strategy. Trust me, it's an eye-opening discussion that will challenge conventional wisdom. As Emir said when we kicked off the episode… “It's gonna be a good one”.. So listen in.