In a rapidly evolving B2B landscape where skepticism toward traditional marketing tactics is at an all-time high, a powerful shift is taking place. In this week's episode, we dive into how marketers are winning by adopting a people-first approach.The buyer's journey is changing. Trust in corporate brands is waning, but people still trust people. Nick and Mark, seasoned experts in people-first strategies, unravel the secrets behind building authentic, trust-driven connections.Additionally, in this week's episode, we are thrilled to announce our new partnership with Nick & Mark. We're embarking on an exciting content series together called "The People-First Playbook." In this live show, we'll assist brands in constructing people-first integrated marketing campaigns from the ground up!If you have a campaign in the pipeline, whether it's a product launch or a new piece of pillar content, don't hesitate to reach out to us! We'd be thrilled to feature your campaign on the show and help you transform your strategy into a people-first approach.Tune in and be part of this dynamic journey toward crafting marketing strategies that prioritize people above all else!