39 min listen
25: How to make Good B2B Creative
FromDigital Banter
ratings:
Length:
62 minutes
Released:
Nov 29, 2022
Format:
Podcast episode
Description
B2B is known for creative that is literally the worst. Stunning pictures of Digital E-Books, that you can be so lucky to have if you would just provide your business email address.B2B companies will spend hundreds of thousands of dollars on a few pieces of creative that simply don't get your message across, drive crappy MQLs and don't make an impact.Here are 3 takeaways for better b2b creative.1) Every good story has a hero. Build a hero into your story and show off how they win.2) B2B buyers are people. People buy with emotions & justify with logic. Your messaging should first trigger an emotional response, then you can support with data.3) Fail Fast + Test & Learn. Hard truth in this is that you need to invest more in creative. Don't be afraid to pull back media dollars to invest more in creative.
Released:
Nov 29, 2022
Format:
Podcast episode
Titles in the series (65)
Episode 5: The Death & Re-evolution of SEO by Digital Banter