Tim Washer, Creative Director for Service Provider Marketing at Cisco, joins the Social Pros Podcast to discuss how humor and customer pain can cut through the noise and land those B2B accounts. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why cutting through the crowded marketing space means investing in well-produced comedic content How retweets instead of metrics can lead to internal funding for hilarious products Why producing good comedic content means preparing for and accepting negative comments in advance How getting angry leads to a closer connection with your customers Resources Tim Washer on Twitter: @timwasher Cisco Use Humor and Ridiculousness to Reach Your Audience Mainframe: The Art of the Sale, Lesson One The Network Effect Shorts International Marketoonist Tim Washer on Last Week Tonight with John Oliver Fast Innovation and the Slow Waiter Visit SocialPros.com for more insights from your favorite social media marketers.