Aaron Grote, Digital Strategist for Great Clips, joins the Social Pros Podcast to share how a brand with 4,000 franchies locations integrates social for customer care, attraction, and retention.   Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why successful social for a style brand doesn't always mean a focus on style How a focus on individual post cohesion instead of platform themes leads to a broader, more inclusive social strategy Why attentive social customer care sometimes means putting off resolution of an issue Why making the best use of social platforms sometimes means not using them at all   Resources Aaron Grote on Twitter: @atgrote Great Clips on Facebook, Instagram, Twitter, and Pinterest Clip Notes Marketing Shot:Chaser newsbot Greatest Generations Foundation   Visit SocialPros.com for more insights from your favorite social media marketers.