Joel Hammond, Assistant Director of Communications and Head of Social Media for the Cleveland Indians, joins the Social Pros Podcast to discuss how a lean team can shine the spotlight on their fans across multiple channels with minimal paid boosts. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why running a successful lean social team means being structured but flexible How a spotlight on the business leads to opportunities for the social team to show off their skills Why relying on paid social means there is a weakness in your strategy How sharing fan content leads to peer buy-in for your content Why being spread across multiple social channels means having a unique set of content for each platform Resources Joel Hammond on Twitter: @joelhammond Cleveland Indians on Twitter, Facebook, Instagram, Snapchat, YouTube, Tumblr, and Pinterest Not voting for our players is a crime. Visit SocialPros.com for more insights from your favorite social media marketers.