Eric Hultgren, Director of Social Media and Content Marketing for MLive Media Group, joins the Social Pros Podcast to discuss why casting a narrow but deep net in social can bring in more leads than launching across all platforms, all the time. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why robust social media marketing doesn't mean getting leads to the top of the funnel How fast moving social leads to a lather, rinse, and repeat approach to strategy Why knowing the success of your content means understanding your audience's expectations for each platform How going deep on one platform instead of wide on many leads to more authentic and committed leads Resources Eric Hultgren on Twitter: @EricHultgren MLive Media Group on Twitter, Facebook, Instagram, YouTube, and LinkedIn #everythingismarketing blog Now Playing 4 Kids Facebook Pixel Visit SocialPros.com for more insights from your favorite social media marketers.